About Unify Global Marketing
Our Mission
Our mission is to Unify Global Marketing that expands markets, accelerates revenue growth, and drives innovation. Through a comprehensive suite of marketing services, we harness AI and data to deliver targeted messaging, accelerate campaign success, and expand market reach. By leveraging stakeholder insights, agile strategies, and cutting-edge technologies, we create impactful, tailored solutions that drive growth, foster collaboration, and ensure sustainable success. Our Syncretic Marketing methodology blends diverse perspectives, enabling dynamic and adaptable strategies that unlock new opportunities, maximize engagement, and deliver measurable results across global markets. We empower organizations to achieve transformative change and leadership in their industries.
Marketing Services
Messaging and Positioning
Applying the 5 P’s for Growth and Prosperity captures stakeholder insights through interviews, AI-driven transcription, and analysis. It explores People, Perspectives, Projects, Products, and Paths to define priorities, challenges, and opportunities. Deliverables include a campaign messaging document with stakeholder profiles, product differentiators, and strategic priorities, enabling tailored, impactful marketing strategies for growth and success
Campaign Revenue Acceleration
The 90-Day Quest to Victory accelerates revenue growth by defining measurable goals, mapping buyer journeys, and orchestrating campaign activities. Using a DACI framework, it aligns team roles, tools, and processes while generating tailored content (emails, scripts, blogs, etc.) leveraging GenAI. Integrated into your existing MarTech stack, it optimizes resources, tracks progress, and ensures coordinated execution for impactful results.
Global Market Expansion
The 3-Stage Double Down and Delight strategy expands market opportunities by introducing new use cases and deepening engagement within existing customer bases. It leverages customer insights to design and pilot tailored solutions, builds credibility through success stories, and scales adoption across segments, driving growth, broadening brand scope, and generating new revenue streams.
Market Strategy Formulation
The 5-Point Modern Market Strategy integrates 1) a customer-centric approach to deeply understand target audience needs; 2) leverages AI and data for insights through market research and competitor analysis; 3) incorporates brand-first principles, to promote awareness through compelling and consistent multi-channel messaging; 4) uses agile marketing, to adapt strategies in real time; and 5) develops ecosystem collaboration to expand opportunities through partnerships.
New Product Introduction
The 5-Stage NPI Rocket Booster strategy secures lighthouse customers to validate new product introductions. It involves targeting influential customers, building relationships, offering tailored value propositions, piloting and optimizing solutions, and leveraging success stories. This approach boosts credibility, generates momentum, and lays a scalable foundation for broader market adoption, ensuring impactful and sustained growth.
Innovation Program Design
The 3-Day Pop-Up Innovation Incubator is an interdisciplinary hub tackling systemic challenges with emerging technologies like AI, data, and Web 3.0. Through collaboration, pilot programs, and targeted solutions, it delivers actionable roadmaps, measurable outcomes, and scalable impact. Supported by executive sponsorships, it fosters growth, innovation, and transformative change, culminating in a comprehensive program plan and budget.
The Syncretic Marketing Methodology
Syncretic Marketing blends diverse perspectives—internal and external—to drive market development, expansion, and revenue acceleration. Combining art and science, using data and AI, and engaging through the power of storytelling, it fosters innovation, growth and resilience in dynamic and disruptive markets. With executive sponsorship, clear KPIs, stakeholder interviews, and structured project management, this methodology unlocks creative solutions, broadens vision, clarifies intent, and rapidly iterates to achieve impactful results.
Contact Us
Meet John Haddad - Let’s Accelerate Your Growth Together
As a global marketing and business strategy executive, John Haddad has spent his career driving transformational growth for multibillion-dollar SaaS companies. With expertise in GTM strategies, digital transformation, and leading high-performing teams, John has a proven record of delivering impactful results.
Contact us today to learn how John and his team can help your company achieve game-changing success through innovative marketing and organizational excellence.
